CATCHING FIRE WITH CAPITOL COUTURE: Hunger Games Sequel Promos
With a spark and a bang, the rebellion soon begins as promotion for Catching Fire, the sequel film adaptation of Suzanne Collins’ Hunger Games series, ignites positive response from fans and critics. The film’s script comes from NYU Tisch School of The Arts alumnus and screenwriter Michael Arndt who is also penning the upcoming 2015 Star Wars Episode VII film. Ardndt’s past projects include Toy Story 3 and Little Miss Sunshine.
The franchise’s tactful social media blitz campaign suggests a blockbuster box-office this fall/winter. Most recently, the principal cast wrapped press at the Cannes Film Festival where lead actress and Academy-Award-winner Jennifer Lawrence almost literally became a ‘Girl on Fire’.
LionsGate exclusively released the main theatrical poster via Instagram depicting protagonist Katniss Everdeen standing resiliently amongst the persistent rise of a chasing sun.
A teaser trailer debuted April 14th during the 2013 MTV Movie Awards subsequently appearing on YouTube and TheHungerGamesExplorer.com.On April 30th, a literal trailer with a ‘bad lip reading’ twist of the aforementioned promo was created and uploaded to YouTube by Internet sensation Toby Turner. Watch more of them here.
Teaser posters branded as ‘Capitol Portraits’ have also raised a fanatic inferno of praise showcasing fashion and culture of the Hunger Games universe. In an interactive initiative, the Capitol Couture site ‘teased’ the teaser posters releasing the portraits without the characters and foregrounding their detail-exquisite chairs. With each post, a short caption hinted at which character would appear in the completed promo, when it would be released, and what site to view it exclusively before being posted on the Captiol Couture site. Each release generated a firestorm of speculative commentary from film-series and book-series fans alike.
A victor portrait of Katniss Everdeen poised in effervescent, billowing white and intense, regal stare proved the most alluring. Twenty-Two year-old Oscar- winning actress Jennifer Lawrence reprises her live-action lead role as the archer-heroine Katniss following a critically-acclaimed performance in the dramatic Silver-Linings Playbook alongside Robert De Niro and Bradley Cooper. (For which she was nominated and won the aforementioned award.)
Other striking portraits include high-fashion District 12 tribute escort Effie Trinket played by actress / producer / director Elizabeth Banks, Capitol stylist Cinna portrayed by musician / actor Lenny Kravitz, and many more featuring a white rose motif. View the entire Capitol Couture collection here.
An animated web poster featuring a blaze-forged mockingjay emblem capable of being embedded on blogs and websites appeared as the premiere promo for the sequel. Soon, a series of un-lockable shooting stills from the upcoming film sets were released using passwords from twitter up until April 14th 2013 and all remain on the film series home site. As of May, T.T.L.’s (i.e. Through The Lens) “Beyond Fire” has been used to accompany visual promotions while We The Kings’ single “The Art of War” remains in hopeful negotiations for usage.
Is the Hunger Games film series the next record-breaking, culture-stirring, blockbuster like predecessors Harry Potter and Twilight? It definitely seems to aim for such heights offering elements of fantasy, resistance to established order, push for socio-cultural progress and coming-of-age protagonist stories that served as foundation for the success of the latter series. The Hunger Games final book installment, Mockingjay, is scheduled to be divided in two movies and filmed backed to back, also like its series predecessors, with release of Part II on November 21st 2014 and Part II on November 20th 2015
On November 22nd 2013 the second sequel arrives in theaters as one of the most anticipated films of the year. In the meantime, fans and ‘stans’ can read or revisit the award-winning book series, watch the first film, or catch some of the internet’s favorite Jennifer Lawrence “J. Law” gifs. Let the games begin, see you at the movies.